Welcome to the Blog

We make people operations simple and strategic. Our blog delivers expert insights, practical tips, and real-world guidance to help you lead your team with clarity and confidence. Whether you’re growing, restructuring, or refining how your organization runs, we’re here to support you every step of the way.

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Strategic Planning Kerri Roberts Strategic Planning Kerri Roberts

We've Been Busy... Drinking Our Own Kool-Aid

At Salt & Light Advisors, we're making it easier than ever to partner with us. We've clarified our services into three simple paths — Core, Growth, and Transform — so you can find the HR support that's the perfect fit for your business. Whether you need steady monthly guidance, custom project help, or full-scale transformation, we've got you covered. Let's make some HR magic together!

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Kerri Roberts Kerri Roberts

Want to Get Strategic? Let’s Talk About a SWOT Analysis.

Many teams are filled with great people—but lack strategic clarity. When a 70-person agency needed to grow their mid-level leaders and uncover what was holding them back, we facilitated a custom SWOT analysis that unlocked alignment, direction, and next steps. Here's how it worked—and how it could work for you too.

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Strategic Planning Kerri Roberts Strategic Planning Kerri Roberts

Real Stories. Real Business Impact.

Last week alone, Salt & Light Advisors signed a new client, led a multi-state retreat, completed two HR audits, and expanded our team—all while preparing for a major strategy session. These aren’t just wins. They’re evidence of deep-rooted impact and years of faithful work bearing fruit. Here’s why our clients stay, grow, and refer—and how we’re expanding in 2025.

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Performance Management Kerri Roberts Performance Management Kerri Roberts

Our Biggest Announcement Yet

We’ve got news—and it’s our boldest move yet.
After an epic two-year anniversary celebration, Salt & Light Advisors is launching three signature programs this July to serve HR professionals, small business owners, and aspiring entrepreneurs. Whether you're building your HR function from scratch, streamlining your people ops, or ready to leave corporate behind, we've got a roadmap for you. Spoiler: these cohorts are small and will fill fast.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

One HR Audit, Big Impact

In mid-2024, a CEO reached out with a hunch—his HR department wasn’t functioning the way it should. No metrics, no benchmarks, just a gut feeling that things could be better. That’s when Salt & Light Advisors stepped in. Through a one-time HR audit, we uncovered the gaps, offered clarity, and delivered a strategic roadmap for lasting impact. Whether companies implement on their own or keep us on for added support, the results are the same: progress, peace of mind, and confidence in their people strategy.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

Building Wealth & Retaining Talent: A Guide for Smart Businesses

Building wealth isn’t just about income—it’s about smart habits, intentional choices, and consistency. From budgeting and investing to diversifying income, small actions can lead to long-term financial success. But wealth isn’t just personal—it also applies to businesses. Retaining top talent is just as crucial for sustainable growth. By fostering a strong workplace culture, offering meaningful perks, and investing in leadership, small businesses can keep their best employees engaged and committed. Ready to take control of your financial future and business success? Let’s dive in!

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

No Long-Term Commitment, Just Big Results

Need expert HR solutions without the long-term commitment? Salt & Light Advisors offers HR assessments, compensation data studies, and ready-to-use courses & templates to help you move from chaos to clarity—quickly and efficiently. Get actionable insights, strategic guidance, and immediate solutions for your business.

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People Operations Kerri Roberts People Operations Kerri Roberts

Finding Right People

Struggling to find the right people for your team? Whether you're handling hiring yourself or need expert help, we’ve got strategies and trusted partners to streamline the process. Learn how to attract top talent and make the best hiring decisions for your business.

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Strategic Planning Kerri Roberts Strategic Planning Kerri Roberts

Scaling Your Business? Here’s How a Fractional HR Leader Can Help!

Scaling your business requires strategic decisions, especially when it comes to managing your people. A fractional HR leader offers the expertise to elevate your business without the costs of a full-time hire. From streamlining hiring and boosting employee retention to ensuring compliance and maximizing efficiency, fractional HR leadership delivers impactful solutions tailored to your needs—all while saving over $100,000 annually. Discover how Salt & Light Advisors can help your business thrive with smarter, scalable HR strategies.

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Tools for Employee Engagement

At Salt & Light Advisors, we believe engaged employees are the foundation of a thriving business. Studies show that highly engaged teams experience increased productivity, profitability, and retention. We offer tailored HR solutions, including fractional HR services, executive coaching, and leadership development, to help businesses create cultures where employees feel valued and motivated. Ready to unlock your organization’s potential? Contact us today to build a more engaged workforce for 2025!

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Employee Satisfaction & Engagement Kerri Roberts Employee Satisfaction & Engagement Kerri Roberts

Take a Moment to Reflect: Building a Culture of Care

As we embrace the joy of the Christmas season, it's the perfect time to reflect on how we value, connect with, and support our teams. Simple acts of kindness and recognition foster cultures of care and trust, building workplaces that thrive not just on policies, but on purpose.

At Salt & Light Advisors, we're grateful for your partnership in creating environments where people flourish. This holiday season, consider how gestures like a heartfelt thank-you, flexible schedules, or community service can make a big impact.

Ready to take the next step? Let’s work together to create thriving workplaces in the new year. Schedule a freeconsultation today!

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

Metrics That Matter: What to Measure for Smarter Decisions

Tracking the right metrics is essential for small to mid-sized businesses to evaluate performance and prepare for growth. Focus on revenue and profitability by measuring year-over-year growth, net profit margin, and recurring revenue to assess financial health and stability. Strengthen your customer base by calculating customer acquisition cost (CAC), retention rates, and lifetime value (LTV) to refine marketing strategies and boost loyalty. Enhance operational efficiencyby monitoring revenue per employee, process cycle times, and resource utilization. Evaluate marketing and sales performance with metrics like lead conversion rates, return on marketing investment (ROMI), and sales cycle length to identify high-performing campaigns. Finally, prioritize your workforce by tracking employee engagement, turnover rates, and training completion to foster a productive, motivated team. By leveraging these metrics, you’ll be equipped with actionable insights to drive success in 2025.

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HR Metrics & Tools Kerri Roberts HR Metrics & Tools Kerri Roberts

The Value of Tech in HR

Technology and AI are transforming human resources by streamlining processes, improving efficiency, and providing actionable insights. By automating repetitive tasks like payroll, benefits administration, and compliance reporting, HR teams can save time and reduce costs, minimizing the need for additional staff or outsourcing. Technology also enhances recruitment by optimizing hiring processes, reducing costs, and improving the quality of hires, which leads to better performance and lower turnover. Furthermore, AI-driven tools boost employee engagement, increasing productivity and significantly reducing turnover, which lowers expenses associated with rehiring and training. By leveraging these advancements, HR can shift from administrative duties to strategic initiatives, directly impacting a company’s bottom line and driving measurable business results.

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